BandLab Technologies is a powerful music creation company partly built on AI-driven tech.

The Singapore-headquartered company, which has attracted over 60 million registered users to date, obviously relies on AI to assist users of its flagship music-making platform, BandLab.

It also runs a sister platform, SongStarter, which is based specifically on generative AI – enabling users to lean on AI to create musical “ideas”, including beats, melodies, and chord progressions, that can then be built upon via the main BandLab platform.

Indeed, over the past 12 months, BandLab says it’s seen 15X growth in the amount of music being created using its AI tools.

With all of this in mind, today (August 8), BandLab CEO, Meng Ru Kuok, made an important announcement: BandLab has become the first music creation platform to officially support the Human Artistry Campaign (HAC).

HAC is a cross-industry alliance of over 150 organizations that is keeping a watchful eye on generative AI’s potential both to improve and to threaten the prosperity of human creators.

With members including the RIAA (representing its major music company affiliates) and SAG-AFTRA, HAC’s founding principles outline how artificial intelligence can be used ethically and responsibly to support human creativity.

Meng Ru Kuok, CEO and Co-founder of BandLab Technologies, announced BandLab’s support for the Human Artistry Campaign during his presentation at enterprise AI conference, Ai4, earlier today (August 8).

“By becoming the first music creation platform to support the Human Artistry Campaign, we emphasize our commitment to ethical AI practices and ensuring that technology enriches the music industry and empowers new creators rather than making new barriers for them,” said Meng Ru Kuok.

BandLab was the only music creation company at Ai4, a conference focused on uniting business leaders and data practitioners across all industries to facilitate the responsible adoption of AI.

In a press release, BandLab said its support for the Human Artistry Campaign “reaffirms [our] dedication to an ethical approach to AI training and development that elevates both human expression and innovation”.

Dr. Moiya McTier, a spokesperson for the Human Artistry Campaign, said: “The Human Artistry Campaign champions a future where art and technology reinforce one another and new innovations empower creators.

“We applaud BandLab Technologies’ leadership and look forward to additional companies committing to responsible AI practices that respect artists’ rights, names, images, likenesses, voices, and individuality.”