TuneCore has named Tash Shah as its new Vice President, International.
Shah will report to TuneCore’s new Chief Revenue Officer – to be hired in the coming months – and in the interim will report to TuneCore Chief Executive Officer, Andreea Gleeson.
Gleeson commented, “In recent years, TuneCore has seen a surge in international growth, with over 60% of new artists and labels located outside of the US.
“As the company looks to expand even further in growing key international markets such as Asia, LATAM and Europe, Tash’s expertise in digital music and marketing will be instrumental in guiding our local Heads of TuneCore to provide innovative, localized career building opportunities and solutions to artists and labels around the world.”
As VP, International, says TuneCore, Shah will drive the company’s international growth by “accelerating expansion into new global markets and managing the successful execution of localized business strategies”.
She will also oversee a team of international Heads of TuneCore across 17 countries and 3 major regions, while developing innovative programs to benefit TuneCore’s growing roster of international artists and labels.
“TUNECORE’S COMMITMENT TO FOSTERING INDEPENDENT TALENT IS EXCEPTIONAL, AND I COULDN’T BE HAPPIER TO BE JOINING A COMPANY THAT SUPPORTS ARTISTS END-TO-END; THROUGH THEIR CREATIVE PROCESS BUT ALSO WITH THE TOOLS AND RESOURCES NEEDED TO BLOOM IN TODAY’S MUSIC INDUSTRY.”
TASH SHAH, TUNECORE
Shah commented, “I’m thrilled to embark on a new chapter at TuneCore after a wonderful 12-year journey with Spotify.
“TuneCore’s commitment to fostering independent talent is exceptional, and I couldn’t be happier to be joining a company that supports artists end-to-end; through their creative process but also with the tools and resources needed to bloom in today’s music industry. I’m grateful to Andreea and the team for inviting me into their world, and am so looking forward to getting started!”
Shah previously served as Spotify’s first Head of Marketing in the UK, delivering some of SPOT’s earliest in-house Artist Marketing campaigns and implementing major partnerships with the BBC, Nike, Vodafone and more.
Alongside launching Spotify’s Student Premium program in the UK, Shah was also responsible for the global expansion of Spotify’s Student Premium subscription tier – extending its footprint from 3 to 36 markets.
“TASH’S EXPERTISE IN DIGITAL MUSIC AND MARKETING WILL BE INSTRUMENTAL IN GUIDING OUR LOCAL HEADS OF TUNECORE TO PROVIDE INNOVATIVE, LOCALIZED CAREER BUILDING OPPORTUNITIES AND SOLUTIONS TO ARTISTS AND LABELS AROUND THE WORLD.”
ANDREA GLEESON – CEO, TUNECORE
TuneCore, part of Believe, is headquartered in Brooklyn, NY, with offices in Los Angeles, and Nashville, and operates globally through local teams based in the UK, Germany, France, Belgium, The Netherlands, Italy, Brazil, Mexico, Nigeria, South Africa, India, Japan, Indonesia, Thailand, Philippines and Singapore.
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